Most people would prefer being the protagonist of a world full of adventure, be it in a game or in another world. But, unfortunately, a certain girl is not so lucky. Regaining the memories of her past life, she realizes that she was reborn in the world of Fortune Lover—one of the games she used to play. Unfortunately, the character she was reincarnated into—Katarina Claes—is the game's main antagonist, who faces utter doom in every ending. Using her extensive knowledge of the game, she takes it upon herself to escape from the chains of this accursed destiny. However, this will not be an easy feat, especially since she needs to be cautious as to not set off death flags that may speed up the impending doom she is trying to avoid. Even so, to make a change that will affect the lives of everyone around her, she strives—not as the heroine—but as the villainess. [Written by MAL Rewrite]

Shiina Aki is constantly being treated like a girl due to his feminine looks so he decides to move to Tokyo to attend middle school in an attempt to change himself. However, what awaits him in his new home, Sunohara-sou, is the kind-hearted caretaker, Sunohara Ayaka. Along with the three female members of Aki's new middle school's student council, Yukimoto Yuzu, Yamanashi Sumire, and Kazami Yuri. And so begins Aki's new life in Tokyo living with four girls.

Catarina Claes, the young daughter of a noble family, one day bumps her head and regains memories of her past life as an otaku. It is then that she realizes she has been reborn into the world of the otome game Fortune Lover, reincarnated as the game's villainess who, regardless of what route the player took in the original game, is doomed to be either exiled or killed. In order to avoid these routes that lead to doom, Catarina begins taking countermeasures. This, however, ends up having unexpected consequences on her relations with the other characters of the game's world.

Asahigaoka might look like typical, boring countryside to most; however, no day in this village can ever be considered colorless thanks to five students of varying ages occupying the only class in the only school in town. The youngest student is first grader Renge Miyauchi, who brings an unadulterated wit, curiosity, and her characteristic catchphrase, "Nyanpasu!" Then there are the Koshigaya siblings consisting of the quiet ninth grader and elder brother Suguru, diminutive eighth grader Komari, and the mischievous seventh grader Natsumi. The recent arrival of Tokyo-raised fifth grader Hotaru Ichijou, who appears overdeveloped for her age and thus naturally holds an air of maturity, rounds out this lively and vibrant group of five classmates. Based on the manga penned and illustrated by Atto, Non Non Biyori chronicles the not-so-normal daily lives of this group of friends as they engage in their own brand of fun and frolic, and playfully struggle with the realities of living in a rural area. [Written by MAL Rewrite]