The series focuses on the main heroine Chiari Tsukikage and her friends on managing the Jewelpet Cafe. One day at the magical world of Jewel Land, Lady Jewelina entrusted Ruby the Magical Jewel Box with a mission to make friends and collect Magic Jewels. At the same time she needs to attend the Jewel Academy to do so and open a shop called the Jewelpet Cafe. However with her friends, things didn't go well as planned with several failed mishaps happened to her and the students being scared, in the point of Ruby giving up. But when she met a young girl named Chiari Tsukikage and decides to help, Ruby's life is about to change forever. Now, she and her friends now must work together for the cafe to prosper, stick together through good and bad luck as well as protecting the Jewel Box from being stolen.

Hiyori, a small and timid girl, goes to school for the first time in a year since an accident left her hospitalized. Follow her as she struggles with her social skills, tries to make friends and maybe even a little bit more...?

Marina, the most beautiful mermaid in the royal Merman family, is curious about the human world. One day, she sees a handsome prince on a boat. Suddenly, a storm comes up, throwing him into the sea. Marina saves her handsome prince and guides him to the shore. Marina falls deeply in love and desperately wants to become a human. Despite the hazards, she is willing to risk it all for love.